The Morrison's Let's Grow programme aims to help schools capture the imagination of the nation's children by showing them where food comes from and inspiring them to grow their own fruit and veg

Morrison's supermarkets in conjunction with The Sun newspaper wanted to run a 6 week nationwide campaign promoting the initiative and approached Roadshow Promotions about using one of our Promotional Double Decker rental buses.

The bus needed to provide a safe environment for school children from the age of 5 - 13, where they can actively participate in planting a variety of vegetable seeds, watch a video presentation and learn about fresh food

The bus to be branded internally and externally with Morrison's Let's Grow branding and colour scheme.

After lengthy discussions relating to the expected activities on board the bus we put forward our proposal for the interior, with reasoning attached.

We kept the interior layout simple and effective and suggested converting the upper deck in to a greenhouse, replacing ceiling panels with clear acrylic along with a large planting table to the centre of the midsection.

To the lower deck we would install horseshoe seating over the rear wheel arches along with 2 x LCD TV's attached to a central DVD player

Morrison's agreed with our concept and work began in drawing up plans and budgets.