Roadshow Promotions
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Bristol Myers Squibb Hospitality Bus Conversion

23 May 2010


Bristol-Myers Squibb is a global BioPharma company firmly focused on its Mission to discover, develop and deliver innovative medicines that help patients prevail over serious diseases.

We were initially contacted by the Oncology department of Bristol-Myer Squibb to quote for a 4 week tour of UK Hospitals where BMS staff would promote the launch of a new cancer drug to Specialists, Doctors and Nurses

After discussions with both the UK and USA it was decided that the tour should be extended to 3 months and that Roadshow Promotions were the ideal company to provide the vehicle and conversion services.

To provide a bespoke totally enclosed double decker bus converted to both a hospitality unit and product awareness system, product awareness taking place in "Zoned" areas of the Upper Deck via computers

Due to legal requirements members of the public were not allowed aboard the bus and no drug branding material should be visible to casual observers

We took a pre-existing converted bus that matched several of the basic requirements i.e. Central door, blocked in windows, mains electricity network and began to convert the bus interior to suit Bristol-Myer Squibbs concept.

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  •  BMS Double Decker Bus Conversion
  •  BMS Double Decker Bus Conversion
  •  BMS Double Decker Bus Conversion
  •  BMS Double Decker Bus Conversion
  •  BMS Double Decker Bus Conversion
  •  BMS Double Decker Bus Conversion
  •  BMS Double Decker Bus Conversion

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