Roadshow Promotions
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for Dummies HGV Conversion

24 September 2011


In 2011 the publishers John Wiley & Sons Ltd celebrated the 20th Anniversary of it's popular educational reference book series "for Dummies" the worlds best selling reference brand

To thank it's millions of fans the celebrations the For Dummies Books hit the road with a whistle stop converted HGV promotional roadshow tour of the UK.

Roadshow Promotions were invited to join the fun by supplying the converted promotional roadshow vehicle, the centre peice of the whole event. Travelling over 1,800 miles to 8 city locations

We were asked to supply a suitable converted vehicle to travel around a number of cities in the UK promoting the for Dummies brand 20th Anniversary.

The vehicle needed to be converted on the inside to carry a range of 'for Dummies' series books, along with iPads and Kindle book readers, which would also be loaded with books.

The converted vehicles interior/exterior also needed to be branded with the 'for Dummies' corporate colour scheme
We suggested one of our HGV's which had just completed a 4 week NHS Health Check campaign and after visiting the vehicle, Sledge agreed.

Article Image Gallery...

  •  for Dummies HGV Conversion
  •  for Dummies HGV Conversion Layout Plan
  •  for Dummies HGV Conversion Interior stripped to bare wood
  •  for Dummies HGV Conversion rebuilding the interior
  •  for Dummies HGV Conversion New interior walls
  •  for Dummies HGV Conversion Stocking the shelves
  •  for Dummies HGV Conversion End result

  • Printer Friendly ...

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